MEDIA RELATIONS · PUBLICITY · MEDIA TRAINING
Eight-time national award-winning publicist.
Former TV news producer in a top-15 media market. I get my clients on Today, Good Morning America, CNBC, Fox News, and CNN because I spent years on the other side of the desk, deciding which stories made air and which ones got cut.
AS FEATURED IN
WHERE MY CLIENTS LAND
Bruce Serbin
The Publicist Who Gets You On Air
THE APPROACH
Most publicists learn to pitch by sending pitches. I learned by reading thousands of them. Before I became a publicist, I spent years in a top-15 television newsroom as an assignment editor and news producer, the person deciding which stories made it to air and which ones got cut in the morning meeting.
That means when I pitch a story for a client, I am not guessing what a producer will greenlight. I am writing to the version of myself that used to sit at that desk. I know which subject lines get opened. I know which hooks survive the first read. I know the difference between a story a producer can sell upstairs and a story they cannot.
That is why my clients land segments where other publicists get silence. The craft has not changed. Only who is doing it.
HOW I WORK WITH CLIENTS
Booking clients onto national and local television, radio, print, and digital media. Every placement is hand-pitched to a producer I know personally. No mass lists. No spray-and-pray.
First-time on-camera guests rarely nail the first interview. Private coaching so when the segment runs, you look and sound like you have done it a hundred times, because the camera does not forgive a second take.
Turning what you know into the thing reporters call when a story breaks. The goal is not one hit. It is becoming the go-to source for an entire beat, the name the newsroom already has in the Rolodex when the news happens.
SELECTED CLIENTS
FEATURED CLIENT
Original Shark, ABC's Shark Tank · Inventor of the Infomercial · Pioneer of the “As Seen on TV” industry
An original Shark on ABC's Shark Tank, Kevin has been involved in more than 500 product launches that generated over $4 billion in worldwide sales, including 20 products that each crossed $100 million. He is widely credited as the inventor of the infomercial and the pioneer of the “As Seen on TV” industry.
FEATURED CLIENT
Author, mental toughness expert · Television archive spanning 70+ cities and 6 countries
Steve's on-air archive includes NBC's Today Show, ABC's Good Morning America, Fox Business's Varney & Co., CNN Headline News, KTLA, WGN, HLN, Fox News Rising, CCTV, CTV, and Global News Canada, across markets from New York, Los Angeles, and Chicago to London, Beijing, Sydney, Toronto, and Warsaw. I booked every televised interview in his archive. Full record: ipdar.org/steve-siebold-media.
FEATURED CLIENT
Emmy Award-winning broadcast journalist · Transportation analyst, NPR Here & Now
Seth is one of the most recognized voices in aviation journalism, from founding editor and managing partner of Airline Weekly to a national on-air expert whose aviation analysis now reaches viewers on Fox News and CNN. The kind of long-arc expert positioning I love to build.
SEEN ON AIR
A few recent segments I have booked for clients on national television. Every placement pitched by hand to a producer I know.
NBC · BLOOM TAMPA
Colette Fehr on easing an overstimulated nervous system
CNBC · SQUAWK BOX
Seth Kaplan on the 737 MAX grounding and airline impact
FOX 40 · MORNING NEWS
Christa Mathews on teaching kids how money works
FOX 32 · CHICAGO NOW
Fireman Rob on his story and message for kids and adults
ABC 27 · HARRISBURG
Bill Korman, author of The 168 Game, on time management
NBC · TODAY IN NEW YORK
Dr. Carmen Harra on love, numbers, and relationships
COAST TO COAST, AND ACROSS BORDERS
ABOUT BRUCE
Bruce Serbin is a media powerhouse whose work has been recognized with eight national awards from the Public Relations Society of America, the Gold Coast Public Relations Council, the League of American Communications Professionals, and the Associated Press.
He began his career inside a top-15 television newsroom, working as a news assignment editor and television news producer, writing anchor scripts for the evening news and planning story coverage. After rising through a series of national public relations agencies, he founded Serbin Media, Inc. in 2008 and later Amped Global PR.
His clients have been featured on NBC's Today, ABC's Good Morning America, CBS This Morning, CNBC, Fox News, MSNBC, CNN, the Associated Press, the BBC, Reuters, The New York Times, USA Today, The Wall Street Journal, Forbes, and TIME. His client roster ranges from book authors, business consultants, and professional speakers to Fortune 500 companies such as Office Depot.
Bruce is also the author of 30 Reasons The Media Is Ignoring You: Deathbed Confessions of an Award-Winning Publicist. He is based in Pompano Beach, Florida, and serves clients across New York City, Miami, Los Angeles, St. Louis, and Toronto.
START A CONVERSATION
Every engagement begins with a conversation. Tell me about your work, your goals, and the audience you are trying to reach. If there is a fit, I will map out a plan together with you.